EBRIKS INFOTECH PPC COMPANY INDIA:-The “search-ability” quotient of a specific website would depend
on many factors. Improving page-rank for a site in the search engines involves
various technical and metrical processes which do not usually follow any
definite pattern. This could be derived from the fact that Google analytics and
key metrics to analyze the page-rankings or indexing of a page or a site keeps
on changing after indefinite periods of time to give a fair chance to all the
existing domains and so on.
Creating multiple domains that redirect to the main website to
ensure more traffic into the same is a common practice adapted by the
webmasters across the world. However, prolonged analysis and data shows that
this practice is not as much effective as it ought to be. There may be various
reasons for this ineffectiveness.
Designing multiple domain names with the kind of keywords that are
generic in nature need not necessarily show better page-rankings. The
competitive nature of the subject, its availability in so many other websites
as well and Google’s policy in a combined force wouldn’t bring out this much
sought after effect.
When the Google spider crawls through the contents of a website,
it looks for several factors and keeping them in notice generates the indexing
of the same site. Even if a domain title may include the “search-item” it may
be ranked low since other counterparts may contain better contents which are
more relevant and useful to the user.
Secondly, even if someone holds two or more domains with the same
content, that would violate the plagiarism rules of the search engines and
hence may end up in resulting at lower positions. Redirecting is not always a
beneficial venture, although it has been noticed that to an extent it helps in
bringing traffic from sources. Google is strict about manipulating search
results, hence it is important to move with caution and adhere to the
guidelines at any cost.
To get rid of this problem one may build several micro-sites and
use them to drive traffic to his main domain. This is an ethical practice and
need not engage hardships as buying and maintaining new domains would take. At
the end it is very important to generate good and quality content on all of the
sites to move ahead. The domain name is not something that would hamper much in
the searching process if the website is built well enough; the quality is
unique, concrete and relevant.
Most of the high rankers do not go on buying multiple domains but
pull traffic in with one major website that meets the real context which a
reader/ user looks forward to.
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